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| Februrary |
| February Newsletter It seems like common sense, if you advertise when everyone else stops marketing… 1.) Your message is more likely to be noticed due to fewer ads in the market 2.) Your business is more likely to be remembered when everyone starts advertising again It is common sense but yet every recession one of the first thing companies do is pull back on their marketing and advertising. During the current economic downturn you have an incredible opportunity to INCREASE SALES and BUILD MARKETSHARE. Why Ad Specialties? Here’s why promotional products deliver the best return on investment in an unsettled economy and why they should be a crucial part of your marketing mix. Increased sales. 62% of customers did business with the company after receiving the promotional product. Brand awareness. 84% of customers remembered the business that provided them with the promotional product. Return on investment. At $.004/ impression promotional products have the best CPI of popular advertising media. Improved relations. 42% of customers viewed the business more favorably after receiving the item and virtually none indicated a negative feeling. Frequency and repetition. A key to advertising, promotional products are kept on average for 7 months and many are used every business day! Source: ASI/PPAI |
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| Important Dates American Heart Month Bake for Family Fun Month February is Fabulous Florida Strawberry Month Festival of Camellias Month International Boost Self-Esteem Month Library Lovers Month National African American History Month National Bird Feeding Month National Black History Month National Care About Your Indoor Air Month National Cherry Pie Month National Children's Dental Health Month National Laugh-Friendly Month National Parent Leadership Month National Pet Dental Health Month National Senior Independence Month National Time Management Month National Weddings Month Plant the Seeds of Greatness Month Relationship Wellness Month Sweet Potato Month Wise Health Care Consumer Month Worldwide Renaissance of Worldwide Renaissance of the Heart Month Youth Leadership Month (World) Congenital Heart Defect Awareness Day: 14 League of Women Voters Day: 14 National Women's Heart Day: 14 Valentines Day: 14 Susan B. Anthony Day: 15 Daytona 500: 15 Presidents Day: 16 Washington's Birthday: 16 National PTA Founders Day: 17 World Human Spirit Day: 17 Chocolate Mint Day: 19 International Mother Language Day: 19< Northern Hemisphere Hoodie Hoo Day: 20 World Day for Social Justice: 20< Clam Chowder Day: 21 Single Tasking Day: 21 Academy Awards: 22 George Washington's Birthday: 22 Curling is Cool Day: 23 Iwo Jima Day National Personal Chef's Day: 23 International Pancake Day: 24 Mardi Gras: 24 Spay Day USA: 24 Ash Wednesday: 25 Inconvenience Yourself Day: 25 For Pete's Sake Day: 26 National Chili Day: 26 Floral Design Day: 28 National Tooth Fairy Day: 28 |
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